Micoe is a water purification enterprise integrating R&D, manufacturing, sales and service, focusing on providing one-stop water purification products and solutions. It is among the Top 500 Asian Influential Brands, a strategic partner of the Chinese Academy of Sciences, the vice-chairman unit of the National Standard Drafting Working Group, the executive director unit of the Water Purification Equipment Committee of the China Quality Inspection Association, the preferred water purification brand for Top 500 Chinese real estate enterprises, the vice-chairman unit of the Working Group for Drafting Group Standards in the School Water Purification Industry, one of the first recommended pilot units for drinking water equipment to enter campuses, and a leader and advocate of the dual standards of water and energy conservation in the industry.

Since its establishment, Micoe Water Purification has always adhered to the concept of "contributing to the environmental development of human society with forward-looking technology and innovative service models" and undertaken the mission of creating a safe and healthy quality life. Relying on strong R&D capabilities and rigorous operation and management, it ensures that every Micoe product has excellent performance, humanized design, advanced concepts and forward-looking innovative technologies.